“One way people use groups is to receive important announcements and information, including parents and teachers at schools, community centers, and non-profit organizations. We’ve introduced this new setting so admins can have better tools for these use cases,” #WhatsApp wrote in a short blog post.
Actually, as is often the case for WhatsApp, users have unofficially adopted channel-like behavior for some time. Last year, for example, there were reports of a rural journalist using the messaging app to report and #broadcast local news. Doing that is suddenly a whole lot easier through this new ‘broadcast-only’ feature.
#Telegram channels are popular for setting up a broadcast news feed that allows people to sign up to get alerts from channel admins, who might be news agencies, companies, schools, public interest groups or more. Now WhatsApp is adding the feature to give its message app new use cases.
This week, WhatsApp outed a new feature for its groups that is essentially a replica of Telegram’s channels — that is, a one-way broadcast communication stream.
It’s common to speak of Instagram, the Facebook-owned photo-app-now-social-network, borrowing from Snapchat, but now Facebook’s WhatsApp chat app is increasingly drawing its innovation from others such as Telegram.